Head Marcom (Sr Mgr/DGM)

Immediate requirement for a leading telecom client in Mumbai.


Role Objective:

To execute branding and marketing communication initiatives within the circle. Ensure all marketing communication is aligned with brand & corporate identity guidelines.

Primary Responsibilities:
•Support launch of new products through execution of branding and local communication initiatives.
•Execute market research (guidelines from corporate) based on circle specific issues.
•Execute circle level events & road shows.
•Work with alliances partners to execute joint promotions.
•Work with circle sales team to create & develop PoS and promotional material at a regional level. Maintain availability of stocks of PoS material.
•Ensure adherence to guidelines of display, etc.
•Execute marketing communication within budget.
•Develop & execute communication initiatives at circle level. Plan media advtg & communication for local promotion of products.
•Assist in identifying outdoor advertising sites & implement outdoor campaigns.
•Communicate/coordinate with corporate marketing for understanding campaign objectives and implementing guidelines & with advertising, MR agencies & others for implementing all circle campaigns.
•Communicate with circle sales team, alliance partners, vendors & event management organizations for all marcom activities.

Critical Skills:
•Effective communication (written & oral)
•Excellent coordination & organizing skills
•Creative out of the box thinking.

Education & Exp:
•Graduate + MBA
•10+ years of relevant experience, preferably from telecom sector

Please mail CV to: venkat@pursuitwfs.com or call: +9866102112 for any clarification.